Marty Baron started Tweeting last Friday, a day before his 10th anniversary as Boston Globe editor. “Welcome Boston Globe Editor @globemartybaron to Twitter (and 2011)!” tweeted CNBC’s Herb Greenberg. Steve Buttry asked: “How many top newspaper editors are even later to Twitter than @GlobeMartyBaron?” “i was in twitterland, actually, just in hiding,” he responded. I asked Baron what advice he had for editors who’ve yet to join the Twitterverse.
My advice: This is the world journalists live in. Like it or not, you can’t ignore it. And if you can’t ignore it, participate fully. Just be careful you don’t tweet something that could cut short your career.
Here are the top ten U.S. newspapers by circulation and the Twitter status of their editors
1. Wall Street Journal, Robert Thomson. He claims to have a “secret” account.
2. USA Today, John Hillkirk. He does not appear to be tweeting.
3. New York Times, Bill Keller. He last tweeted on June 27.
4. Los Angeles Times, Russ Stanton. He does not appear to be on Twitter.
5. San Jose Mercury News, David Butler. He does not appear to be on Twitter.
6. Washington Post, Marcus Brauchli. He does not appear to be tweeting.
7. New York Daily News, Kevin Convey. He tweeted eight hours ago.
8. New York Post, Col Allan. He does not appear to be on Twitter.
9. Chicago Tribune, Gerould Kern. He last tweeted on June 28.
10. Chicago Sun-Times, Don Hayner. He does not appear to be on Twitter.
(Drop me a line if you find Twitter accounts for editors I cite as MIA.)