Yahoo algorithm predicts what people want to read, increases home page clicks

Fast Company
Yahoo attributes a huge increase in clicks on stories in its “Today” module on the home page to a sophisticated algorithm that predicts what users want to read. The algorithm, called CORE (Content Optimization and Relevance Engine), generates 45,000 versions of the module every five minutes and chooses which ones to display to users based on their gender and age (obtained if they have registered for a Yahoo account) and previous clicks on Yahoo. CORE figures out which story packages are attractive to which users by testing them before a select group of users in each demographic. The algorithm has made Yahoo editors savvier, they say, about what content will appeal to readers; editors can override the automated recommendations to promote an important story, even if it isn’t predicted to generated a lot of interest. CORE will be rolled out to Yahoo News next.

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  • http://www.facebook.com/people/Philip-Claysin/100002732168601 Philip Claysin

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  • http://www.facebook.com/people/Philip-Claysin/100002732168601 Philip Claysin

    I just paid $22.87 for an iPad 2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $657 which only cost me $62.81 to buy. Here is the website we use to get it all from, http://to.ly/aRG4