Design firm Pentagram shows its signs of the (New York) Times

Pentagram
The design firm Pentagram notes that the documentary “Page One” features its work — some of the 800 or so unusual signs that mark everything from conference rooms to bathrooms at The New York Times. In order to “reinforce the unique Times culture through as many details as possible … every public room sign bears a different image culled from the paper’s immense photographic archive.” Designers and Times archivists picked historic images, “and the designers selected images that wittily correlate to the function of each room.” The full post has plenty of clever pairings of room functions and images, such as this:

Pentagram designers worked with Times archivists to select images that matched the function of rooms in the Times building. Pentagram also designed the sign on the Times building’s Eighth Avenue facade.

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