Heisler: ‘In 32 years in the LAT sports department, I saw it all’

Romenesko Misc.
Longtime Los Angeles Times NBA writer Mark Heisler was laid off last week — “a surprise for everyone,” according to a colleague — along with other veterans. I received an emailed essay this morning that said “by mark heisler (818 XXX-XXXX), if you need to confirm it’s me.” I called — yes, he wrote it — and asked what’s next. “I’m looking for a parttime gig” in sports journalism, he said. Heisler points out in his piece (it’s after the jump) that “believe it or not, I’m not angry about this [because] at 67, I was only going to work one more season and they just gave me the whole thing off, with pay, through April.”

By Mark Heisler

I’ve got to get out of this place, if it’s the last thing I ever do….

And, at the rate it’s going, it might be.

I mean to tell you, in 32 years in the Los Angeles Times sports department, I saw it all.

The staff I joined in 1979 was good, bordering on mind-blowing which we achieved for a few brief and shining moments around the 1984 Olympics, with the incomparable Jim Murray and rising hotshots Scott Ostler, Mike Littwin, Richard Hoffer and Alan Greenberg.

Gordon Edes was a kid hockey writer. Tom Friend was in the San Diego bureau, pining to be called up. Marooned in the Orange County bureau were Gene Wojciechowski, Chris Dufresne, Mike Penner, Tim Kawakami, Tim Brown and Lisa Dillman. A cult figure from the East Coast named George Kiseda, served out his final years in the biz on the desk after a career of tilting at the establishment, writing dazzling, off-the-wall headlines, often pulling angles out of stories the writers neglected to put in.

You want to talk about camaraderie…. There was none, or at least none of the usual kind. We were all unabashed hotshots, who thought we were the best. We lived to compete with each there. Littwin, the strongest-minded of us, got us all to disclose our merit raises each year, which the bosses hated. Of course, Littwin always got the biggest merit raise so whatever the rest of us got felt like peanuts.

Mike went on to bigger things in Baltimore and Denver, we stopped comparing raises and everyone was happier for it.

Of course, we had to break in the even younger hotshots, but nothing could hold down Rick Reilly, who was as hot as hotshots got.

When he joined us, all we had for him to do was write sidebars because the major beats like the Dodgers and Raiders were taken. This posed a new challenge for the grownup beat guys, not getting smoked by the kid who’s there to do a story out of the visiting team’s dressing room, but who nonetheless, arrives, talking smack, like, “Move over and let the big dog eat.”

Thirty-two years later….

I got the bad news last Wednesday in Ocean City, N.J., on vacation.

Not that I had any problem with that, after years of rolling my eyes when jocks moaned about the way they were told they were history, as if that meant anything, compared to the fact they were history.

These days, worse things can happen to you. My friend, Dan McGrath, the former Tribune sports editor, was told in person–then frog-marched out of the building by an escort, presumably to keep him from getting to his computer, downloading the next day’s budget and selling it to the Sun-Times.

So, getting told over the phone was OK with me!

Five days later, I went downtown to turn in my company ID, laptop, Blackberry and American Express card.
Unfortunately, my ID card no longer opened gate in the parking structure. They had already turned it off, along with my access to the Trib’s virtual network, my email account and, of course, health insurance.

I should point out that, believe it or not, I’m not angry about this. At 67, I was only going to work one more season and they just gave me the whole thing off, with pay, through April.

All that notwithstanding, I’m sitting in my car, behind the closed gate, marveling at the company’s efficiency, thinking, ‘If only we were as good at newspapering as we are at dumping people….”

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  • Anonymous

    Did he work for “The Trib” or for the Times: “Unfortunately, they had already turned it [his ID card] off , along with my access to the Trib’s virtual network.” I understood that it was Heisler that worked for the Times, and Dan McGrath that worked at the Trib…or did insiders call the Times “The Trib”? Anyway, Mark, welcome to the world of us old fuddies who have been turned out to pasture. I used to read Jim Murray’s columns every day – I was so sad when he passed.

  • http://www.facebook.com/john.mecklin John Mecklin

    Institutional memory isn’t everything, but it’s something, and believe me, the LA Times has been losing a certain something for a long time. I came back to California four years ago and subscribed; the paper’s gotten consistently dumber and less worth reading over that time. The people who think readers won’t miss Heisler and Rutten are the same bean-counting fools who think the Times can be saved by letting movie companies wrap the paper in fake front pages. I understand the financial bottom line. I don’t think the Times leadership understands the editorial bottom line: If the stories and columns in a newspaper aren’t worth reading, they won’t be read — and neither will the ads they surround. And so the ads … just … won’t … work. And the advertisers will … just … stop … buying. You think you saved a couple of hundred grand on Heisler and Rutten salary? I think you lost a lot more than that in advertising. It’ll just take some time to show up on the books. 

  • http://www.facebook.com/john.mecklin John Mecklin

    Institutional memory isn’t everything, but it’s something, and believe me, the LA Times has been losing a certain something for a long time. I came back to California four years ago and subscribed; the paper’s gotten consistently dumber and less worth reading over that time. The people who think readers won’t miss Heisler and Rutten are the same bean-counting fools who think the Times can be saved by letting movie companies wrap the paper in fake front pages. I understand the financial bottom line. I don’t think the Times leadership understands the editorial bottom line: If the stories and columns in a newspaper aren’t worth reading, they won’t be read — and neither will the ads they surround. And so the ads … just … won’t … work. And the advertisers will … just … stop … buying. You think you saved a couple of hundred grand on Heisler and Rutten salary? I think you lost a lot more than that in advertising. It’ll just take some time to show up on the books. 

  • http://www.sharpercontent.com/ Paul Simon

    Great names, all. I worked down the street at The Associated Press (yes, I know, we were in a L.A. HerEx building), and always was impressed. Mike L’s still at it, churning at great columns here in Denver.

  • http://www.sharpercontent.com/ Paul Simon

    Great names, all. I worked down the street at The Associated Press (yes, I know, we were in a L.A. HerEx building), and always was impressed. Mike L’s still at it, churning at great columns here in Denver.

  • http://www.sharpercontent.com/ Paul Simon

    Great names, all. I worked at AP during this great period and always was impressed.

  • http://www.sharpercontent.com/ Paul Simon

    Great names, all. I worked at AP during this great period and always was impressed.

  • http://twitter.com/amyalkon Amy Alkon

    Hey, Mark…this past weekend, a friend who’s a huge baseball fan and a respected journalist and editor told me it was the LAT’s sports section when he was growing up — including your work — that inspired him to go into the business.