A CBS News promo that debuted today claims the network invented original reporting on TV. The ad, says Merrill Knox, “will surely irk the competition at ABC and NBC.” Here’s what its says:
What is original reporting? It’s finding your own facts, seeing them first hand; telling the story no one else will — or can.
It’s not just reporting what others are reporting. It’s substance over showmanship. It’s what we do at CBS News every Sunday, and every day of the week. But hey, it’s not like we invented original reporting on television. [Cut to an a black-and-white image of an old "60 Minutes" set] Oh wait; yes we did.