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Mark Gongloff of WSJ.com’s MarketBeat blog says it was a “brilliant move” for Abercrombie & Fitch to pay “Jersey Shore” star The Situation not to wear its clothes, but points out that investors didn’t care for it. ANF shares were down nearly 9 percent the last time I looked. Still, “every blog from here to Mars won’t be able to resist running [A&F's] press release today,” notes Amy Odell. Rebecca Greenfield adds: “The company is obviously doing it for attention, of which they’ve gotten a lot. But unfortunately it looks like their efforts have backfired, as much of the press points out their nonsensical reasoning and attention grab.” || NYT’s David Itzkoff tweeted this morning: “People who joined Twitter in last 24 hrs must wonder if ‘A&F will pay The Situation Not to Wear Its Clothes’ is the only thing you can post.”
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