Rumor: CNN discusses acquisition of Zite iPad magazine app

TechvibesVentureBeat
CNN is in talks to acquire Zite, the personalized aggregated iPad magazine app, for $20 millon to $25 million, according to “multiple” independent anonymous sources of Techvibes writer Rob Lewis. Zite has consistently ranked among the 20 most popular free news apps for the iPad. It learns over time what each user likes and curates the latest relevant content from any source. Meanwhile, CNN’s iPad app is one of the most popular as well, but it includes only CNN content with no aggregation or personalization. It would be interesting to see whether CNN integrates Zite technology with its core apps, or keeps them as separate, complementary products.

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.