The McClatchy-owned Bee has had medical marijuana ads on its website for some time, but it just added them to the print edition. “It’s something that we’re doing because we have been asked to by the advertisers,” says Bee community affairs director Pam Dinsmore. A reader tells me that today’s Bee medical marijuana special section has a piece “about adding culinary flair – chocolate, nuts, and other herbs – to cannabutter purchased from pot dispensaries.” Sacramento News & Review started running medical marijuana ads last year, and has been able to hire more reporters with the additional revenue. (A full-page ad costs $2,000.) “I don’t see how the News & Review running medical-marijuana ads is any different from TV stations running massive amounts of commercials for pharmaceutical companies selling drugs,” says the alt-weekly’s CEO.
> Medical marijuana a revenue blessing for newspapers (Oct. 2010)
> San Francisco Chronicle to launch marijuana special section (June 2010)