MSNBC losing viewers without Olbermann, CNN gaining

The New York Times
Anderson Cooper is helping CNN at 8 p.m., when the network’s viewership is up 38 percent over last year. At MSNBC, Lawrence O’Donnell now occupies the 8 p.m. slot previously held by Keith Olbermann, who — now at Current TV — is competing against O’Donnell. O’Donnell’s audience is down 35 percent year to year, leading in to Rachel Maddow’s show, which has dropped 15 percent this September compared to last. MSNBC denies the decline is related to Olbermann’s contentious departure and believes it’s seasonal. “I’m confident that we will increase our ratings as politics become the dominant story over the next year,” MSNBC president Phil Griffin told Bill Carter. Here’s another explanation:

“MSNBC may be rediscovering the downside of partisan news,” said Chris Daly, a professor of journalism at Boston University. “That is, the size of your audience is essentially cajoled by the size of the electorate that already agrees with you.”

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  • http://profiles.yahoo.com/u/QXHUG6B22T6CKA3CRQ4EG3UOCM Laurence

    I made sure I was able to receive Current TV precisely to watch Keith Olbermann’s show.  Something interesting just occurred that shows the difference between Keith’s show and the cometition on MSNBC vis -a vis the Fox Right-Wing Propaganda Network.  Keith made a few jokes about the supposed finding of faster-than-light speed reported by CERN in Europe.  Then he compared how Republican presidential contenders first attain leadership positions then disappear after a brief period at the top of the heap…just like subatomic particles in particle accelerators.  He could make that kind of comparison because his viewers are not only NOT science-averse, but knowledgeable.  Lawrence O’Donnell and Rachel Maddow could also have made the comparison because thedy and their viewers would understand the connection. Over at the FRWPN,Bill O’Reilly expressed puzzlement at how the tides work.  He probably has heard about atoms, but probably does not understand they are made up of smaller particles, and thus he could not have made such a comment, and that goes double for his cement-headed compatriot Hannity.  And as far as the VIEWERS of the FRWPN?  They think snakes have vocal cords because the “Bible” says so.