The headline that everyone’s talking about

Romenesko+ Misc. | Copydesk.org
I asked Detroit Free Press editor and publisher Paul Anger about the crease that resulted in this headline:

His response to my email:

Jim, yes, we have seen this and our circulation folks looked into it. As far as we can tell, it was one paper in one rack. We don’t know if someone with a twisted sense of humor folded it that way intentionally and set it up in the rack, or it was just the way the paper creased when driver inserted it into the window. Either way, no, it was not an entire press run, nothing like that. — Paul

> Charles Apple: Now, THIS is a talker of a headline!

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.

  • http://www.sevendaysvt.com/ Tyler Machado

    Oh come on. With a headline like “UAW talks shift”, you know this is what they wanted people to see anyway.

  • http://twitter.com/RayBarrington Ray Barrington

    Reminds me of the Green Bay paper that had the headline on some vetoes: THOMPSON’S PEN IS A SWORD, only to have the composition people leave out most of the space after the second and third words.

  • http://twitter.com/barilski Greg Barila

    I’m slightly disappointed that wasn’t intentional. It would have sold papers!