Henry Blodget: Over-aggregation is the ‘new perceived sin’ in Web publishing

Business Insider | Reuters
In a detailed response to criticism of its aggregation practices, Henry Blodget says that Business Insider encourages any other site to “over-aggregate” its posts, as long as they include attribution and a link back to his site. “As long as we are credited in this way, we actually [are] not really concerned whether all the readers on the other site click through to the original story. We hope some do, of course, but we’re mostly honored and grateful to the writer for highlighting our story and us, and we’re happy to help the writer’s publication get some additional readers as a thank-you.”
Blodget’s comments are part of a detailed explanation of why Business Insider automatically generates pages containing a portion of other sites’ content, which Marco Arment complained generate little traffic for his blog. Reuters’ Felix Salmon says Blodget “protests a bit too much,” noting that plenty of other sites that link out “don’t have millions of hidden permalink pages generating every link on the home page.” Salmon says Business Insider endorses the “more is more” approach to Web publishing. || Related: Huffington Post suspends writer, apologizes for over-aggregated post | In case you missed it: How the journalistic value of aggregation creates the business value

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.

  • Anonymous

    I think he cares about journalism. He’s just bad at it. He’s bad at it because 1. he doesn’t understand it, and 2. he has no moral compass. No. 2 being why he was barred from Wall Street. But he can’t be barred from journalism, so we have to live with him and his band of puerile, bad-bearded, similarly morally challenged minions. 

  • Anonymous

    Of course he’s not concerned about other publications free-riding on his reporting – he barely does any! Look, there’s a reason Henry Blodget went into the media business, and it’s not because he cares about journalism. It’s because he’s permanently barred from the securities industry.