New York magazine gets traffic boost from daily news blogs

paidContent.org | Nieman Journalism Lab
New York’s blogs covering entertainment, fashion, food and politics produced 10.5 million unique users for September — the highest number in the site’s 13-year history, reports David Kaplan. Editor Adam Moss says his staff posts new content every six minutes during working hours. “It starts at that speed at 8:30 in the morning, ending about 7.” The magazine’s print articles also helped drive last month’s record traffic, including a Zooey Deschaneld profile, the 9/11 memorial issue, a feature on new parents who are over 50, and political stories from Frank Rich and John Heilemann. New York magazine digital czar Michael Silberman tells Kaplan:

As newsstand sales decline generally for magazines, the web becomes the de facto newsstand where readers come to browse and check out what’s being offered. As readers sample the site’s blogs, we have a chance to convert them to being a newsletter subscriber or an app downloader and in many cases, print subscribers.

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