About 6.4 million people have visited the nonprofit news site — which focuses on public policy, politics and government — since it launched two years ago today. The day it attracted the most visitors (143,689 uniques) was the Monday after Texas Governor Rick Perry declared he was running for the GOP presidential nomination.
Metrics from the first two years:
- Its most viewed story is “Under scrutiny, Perry walks back HPV decision.”
- Its most viewed data app contains government employee salaries. Databases continue to drive a significant percentage of the site’s traffic.
- Nearly one-third of the site’s visitors come from Austin; a little less than one-third are out of state. Almost 15 percent come from Houston.
On average, visitors view about five pages per visit. The site is in the midst of a fall fundraising drive, with about $10.3 million pledged so far. It’s “an awful lot of money to raise in the worst economy since the Depression,” writes CEO and Editor-in-Chief Evan Smith. || Previous: New Knight study identifies 3 surprising keys to nonprofit news business success