Official Google Blog | Search Engine Land
Google+ has launched brand pages for businesses, finally enabling news organizations and other businesses, institutions or products to engage with people on the social network. NBC News, Good Morning America, Fox News and The New York Times (“all the news that’s fit to +”) are among those with pages now. Google says any organization will soon be able to create a page, but it’s not clear exactly when the ability will roll out to all users. Update: Googler Dennis Troper commented at 1:40 p.m. ET that “the ability for all of you to create a Google+ Page should be enabled in minutes to hours. It’s gradually rolling out across our server farms as we speak. Stay tuned…”
Another helpful point from Danny Sullivan at Search Engine Land:
At first, whoever creates the page initially will also be the page administrator. No one else will be able to admin that page after them, at first. Nor can that page be transferred to someone else.
Multiple administrator support is promised in the near future, but until it arrives, it seems important that if your company has a social media manager, that person should be the one to create the account.
Earlier: Public streaming, recording make Google Hangouts more useful for journalists | Google+ accelerates business profiles as news orgs join early | Google+ sparks interest in new system of news discovery