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Dallas Morning News publisher: 7-day-a-week publication ‘sustainable for another decade’

avatar by Published Nov. 22, 2011 5:21 pm

AJR
“We have far from given up on the print model. We’re not modeling how to diminish it,” James Moroney, publisher and CEO of The Dallas Morning News, tells Caitlin Johnston of the American Journalism Review. “I still think the seven-day-a-week business can be sustainable for another decade.” Last month, the News’ vice president for audience, Mark Medici, told the Inland Press Association conference that “we know in three years we won’t have a seven-day paper”; Moroney later said that it was all a “misstatement or a misunderstanding.” Related: Medici named vice president of audience and digital strategy for the Austin American-Statesman.

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  • http://revitadermnow.com RevitaDerm

    Well, I don’t live in Dallas, but it seems to be customary for
    most papers to put out store ads on Sundays and then a smaller amount on
    Wednesdays. 

  • http://naturalafricanmangocleanse.posterous.com/natural-african-mango-cleanse-review-free-tri Natural African Mango

    Well, I don’t live in Dallas, but it seems to be customary for
    most papers to put out store ads on Sundays and then a smaller amount on
    Wednesdays.

  • Reykjavik

    I was at an NAA event in 2005 when someone from Belo made an address saying that newspapers had been producing targeted content for years. He then said you could simply pick through the Sunday paper to find and read the section that appealed to you. Um, right.

    Would be willing to bet money that within the next five years, a bulk of American newspapers will move to a single weekend edition that’s distributed on Saturday (like WSJ). Too little news happens on Saturday other than sports (and no one relies on papers for that anymore).