Malcolm Gladwell on how to influence readers:

I’ve learned that if you tell your story properly, people are very, very open-minded — far more open-minded than I would’ve thought. … People are information-rich and theory-poor. If you can give them a way of organizing their experience, then their minds are wide open. Which I would not have not have necessarily thought. And if you can frame questions appropriately you can overcome all kinds of ideological — what you would have thought of — as ideological constraints.

Malcolm Gladwell

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  • http://twitter.com/iLLDucE ✔ Gaza Alcius

    That works really well in politics!!!! Make the facts or the lack thereof fit the story just like the conservative echo chamber does in Washington.

  • http://andrewboydmusic.com AndrewBoydMusic

    Thanks for posting that Gladwell quote.
    I bet that works in the arts and songwriting as well. Movies, writing and music may offer stories that can help frame/ organize our world vision. Will check out that article.