The Huffington Post
Several Spanish-language weekly newspapers in California have folded in recent years due to both economic and political reasons, says Eduardo Stanley. He quotes journalists who say the English-language daily papers that owned these Spanish-language weeklies were out of touch. “Those who established these newspapers saw it only as business,” Miguel Baez, former editor of Noticiero Semanal, told Stanley. “It’s hard to put a face on a project like that if your only interest is money. If you don’t believe in the project, how are you going to promote it?”
Stanley said many of the Spanish-language papers weren’t generating enough advertising revenue, despite efforts to charge advertisers extra for a “combo” newspaper package in Spanish and English. The 2010 State of the Spanish Language Media report found that advertising in Spanish-language publications dropped from $103 million in 2008 to $77 million in 2009. || Related: Ken Doctor says “We’re witnessing the death and life of California news.”
We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.