Can SEO-heavy aggregation eventually lead to in-depth journalism?
“Sometimes I think we want a one-size-fits-all, linear solution to the tumult in the news business when the the real ‘answer,’ such that it is, is that you have to walk before you can run, and that your transition for success SHOULD, and indeed must, have a lot of pivots in it, as most good entrepreneurial thinkers know.
“It reminds me of teaching beginning news reporting. … Somehow, learning to write the most basic, simple story launches you into a space in which you can then start doing some more interesting things as a reporter and a writer. Sometimes you have to learn a certain skill – how to be smart on the web – before you can start creatively melding that skill with some of your higher values of investigative journalism.”