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Why The Economist turned over digital strategy to its tablet chief

avatar by Published Mar. 5, 2012 2:58 pm

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The Economist has elevated Oscar Grut, head of its tablet editions, to a new position overseeing the website and all other digital products as well. “It is a sign,” Robert Andrews reports, ”that after years of struggling to make money and native products on the web, publishers increasingly view digital editions — familiar reversioning of their core legacy titles — as their primary digital products.” || Related: Why The Weather Channel separates tablet & mobile ad sales: “We just see so much more value in the tablet” (Digiday) || Earlier: Economist CEO foresees rapid audience shift from print to tablet (Poynter)

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  • Reykjavik

    One data point is not a sign of anything. It’s just a capable executive who’s being given more responsibility. Look in the dictionary under sui generis. If you see this happening at a number of places, then let’s talk. There’s still a lot of experimentation around tablets, not surprisingly, and a fair number of failures. In fact, Flipboard, Pulse and its brethren may end up being the preferred tablet platform in the long-run.