Advance digital exec hints that other papers may follow Times-Picayune lead

American Journalism Review | Capital New York
Randy Siegel, Advance Publications’ president of local digital strategy, tells Michaelle Bond that the changes coming to the New Orleans Times-Picayune and to the company’s Alabama papers may affect other publications. “My guess is there will be variations in the plans that are formulated in each of the Advance markets,” he said at the end of a piece in which he also vents his frustration: “Most of the national media coverage has missed the point of what we’re doing and why we’re doing it.”

In New Orleans, for instance, the plans envision a high-tempo digital newsroom and a three-day-per-week print newspaper in a city with a “profoundly print habit,” where 36 percent of residents didn’t have Internet access at home as recently as 2010. Siegel says the tall-orderness of the decision didn’t deter Advance: “Not evolving was not going to be a winning strategy,” he tells Bond.

You probably could fill eight newspapers a week with the amount of writing done about the Times-Picayune changes. Kevin Allman has to fill only one: The Gambit, the New Orleans alt-weekly he edits. Joe Pompeo talks with Allman about his devotion to covering the Times-Picayune changes. Allman didn’t mind that The Times’ David Carr beat him on breaking the news about the changes, though he did drive around all night afterward reporting on them, filing his first piece at 2:40 in the morning.

Allman doesn’t share Siegel’s optimism about the dead-tree edition’s evolution:

“Going to three days a week raises some class issues about who can read the news,” he said. “We have some of the poorest broadband penetration in the nation. And I think it discounts our very large elderly population, who’ve been fiercely loyal to the Picayune for most of their lives. I think the impact on them is going to be tremendous.”

Allman says Gambit’s not adjusting its coverage plans yet: “I want to see what [Newhouse parent] Advance [Publications] does over there before we can decide what the city needs, and what it may not be getting in terms of news coverage,” he tells Pompeo.

Also: A Poynter tipster poynts out that a petition urging Advance “to maintain the publishing frequency and proud legacy of The Times-Picayune” has received more than 6,350 signatures.

Related: ‘I’m not going to read the paper online’: New Orleans photographer documents locals reading The Times-Picayune

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  • http://www.facebook.com/profile.php?id=717583338 Karl Idsvoog

    They’re just doing what newspapers should have been doing more than a decade ago.   There are no print journalists.   There are no TV journalists.   You have to be a multimedia journalist, and that requires a different conceptual approach from the beginning of the story.

  • Anonymous

    I believe the owners have laid out a pretty clear picture of ‘digital only’ for the future whether anyone reads it or anyone advertises or not.