High Country News raises bar for clever mobile promotions

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High Country News is earning a reputation for nontraditional marketing of its new digital products.

Last December, the nonprofit news magazine about the American West sent an unusually honest press release about its new digital subscription plan and iPhone app. The news release quoted reader feedback that the new product “sucks,” and admission that the publication “turned to highly underpaid coders” to build the iPhone app. But hey, it’s a start.

Now HCN is out with its first iPad app, accompanied by this mockumentary about readers picketing the office with slogans like: “HCN is full of crap; we deserve an iPad app!”

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