215,000: Mother Jones magazine circulation
About 2 million: Pageviews for story with Romney 47% video, “double the magazine’s previous 24-hour record,” Mother Jones co-editor Clara Jeffery told The New York Times.
384,000+: Twitter mentions of “47%” and #47percent since the video was released.
$$$: Value to the magazine’s fundraising drive to be determined. Publisher Steve Katz told Nieman Lab, “we did see a spike in donations and subscriptions yesterday, although we’re still interpreting the results and can’t share the dollar amounts at the moment.”
Co-editor Monika Bauerlein “encouraged tipsters who might have a similar video of the president to send it her way. ‘These are the revealing moments about the people who run our country,’ ” she told The New York Observer.