USA Today changes print typeface after readers complain about new design

USA Today tweaked its print redesign, Editor-in-Chief David Callaway told readers in a front page note Monday. “We’ve darkened and enlarged the typeface throughout the paper,” Callaway writes. The weather map gets more color, and the crossword is back where it was.

Callaway’s note to readers

When USA Today redesigned its print paper in September, it went from a font called Gulliver to one called Chronicle Grade 1 for body copy. “It is the same size as the previous font, Gulliver, but is less condensed and a lighter-weight font with more contrast, providing enhanced legibility,” the organization announced at the time.

The redesigned USAToday.com uses a sans-serif face for body copy.

USA Today may be hearing from readers on another point Monday: Callaway’s note includes a typo: “We take critique from our loyal readers seriously and want you to know we’re listening.”

The paper’s front page in full, courtesy of the Newseum (click above to view larger image).

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  • http://www.facebook.com/people/Egg-Man/681171228 Egg Man

    It’s not a TYPO, it’s an ATOMIC TYPO, google the term, re
    USA Today may be hearing from readers on another point Monday: Callaway’s note includes a typo: “We take critique [criticism] from our loyal readers seriously and want you to know we’re listening.”
    http://atomictypo.blogspot.com

  • http://www.facebook.com/todd.trumbull.5 Todd Trumbull

    I also cannot find the typo. Perhaps there might be an issue with the word “critique” but I think that word is used correctly here.

  • Anonymous

    could usatoday’s criticized changes be yet another failed example of thinking-outside-the-box?

  • Anonymous

    Actually it’s more likely to be a hole for premium placed advertising!

  • Anonymous

    Just one more instance of inept newspaper management, failing to survey their core readership to discover that most wear eyeglasses and that 9/10 type faces are no longer inviting!

    Dugh! Any wonder the industry is declining?

  • Anonymous

    Wait, where’s the typo?? “We take critique from our loyal readers seriously and want you to know we’re listening.”

  • http://arnereport.net/ Arne Kaufmann @ arnereport.net

    I actually like the front page with that dot. As well as the date in the same color. That looks just great. The thing I would suggest is changing the font of «USA Today» to fit better.

  • http://twitter.com/ohnostudio Libby Stack

    Can they get rid of the Blue Dot next? Because that’s just ugly. Things were fine before and they just had to screw with stuff for the sake of screwing with it. I look at the “new paper” now and I just leave it in the rack. Stupid as it seems, the stupid Dot design just offends my aesthetic sense. Wonder how much they paid the design form to come up with that?