Times-Picayune plans new ‘street’ tabloid for previous non-print days

The Times-Picayune

TPStreet will appear on newsstands this summer, Times Picayune Editor Jim Amoss writes in a letter to readers. It will be on newsstands Mondays, Tuesdays and Thursdays.

It will focus on “breaking news, sports and entertainment” and will cost 75 cents.

“As we add this new publication, our mission remains: growing our audience and our revenue in the digital world, as well as tending to our print audience and print revenue,” Times-Picayune President and Publisher Ricky Mathews told staffers in a memo (in full below). “That goal hasn’t changed. At the same time, we’re giving our readers more options for printed news.”

The Times-Picayune printed its last daily edition this past fall. With these changes, the paper will again produce a print product most days, though the paper’s flagship edition will be home delivered only three. The Syracuse Post Standard, also owned by Advance, offers a newsstand edition four days per week, and the company’s Cleveland Plain Dealer recently announced it would deliver to homes three times a week but print seven days.

Figures released Tuesday by the Alliance for Audited Media showed the Times-Picayune increased its Sunday circulation 13 percent over March 2012. Those gains came from digital nonreplica copies of the paper, though: Average print copy circulation fell about 9 percent over the previous year.

Mathews’ full memo:

Colleagues,

Today we are announcing a new and exciting addition to our print products and we wanted you to hear about it from us first.

Beginning this summer, we will publish TPStreet, focusing on breaking news, sports and entertainment. It will appear in a tab-size format, publishing on Mondays, Tuesdays and Thursdays. The new publication will cost 75 cents.

We’ll also be making available to subscribers an e-edition of TPStreet and of The Times-Picayune. There will be an electronic version of The Times-Picayune on Wednesdays, Fridays, Saturdays (the Early Edition of Sunday) and Sundays, and of the TPStreet tabs on Mondays, Tuesdays and Thursdays. In effect, we’ll have a print publication and a corresponding e-edition every day of the week.

This is another milestone for us and complements the changes we made when we launched last fall. We’ve been listening and learning – from our readers, from our industry and from you all. We didn’t have all of the answers when we began and we still do not. We expect we’ll make more changes as we adapt to what we learn. The goal is to serve our readers with meaningful news and information in a sustainable way.

As we add this new publication, our mission remains: growing our audience and our revenue in the digital world, as well as tending to our print audience and print revenue. That goal hasn’t changed. At the same time, we’re giving our readers more options for printed news.

Be assured that we’re still in the early planning stages and that there is still a lot of time to answer questions and get your input on the new publication. With the collective experience we have gained over the past year, we can all contribute to this project and we’d like to hear from you. We’ll be arranging follow-up meetings to make that happen.

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