Michael Sebastian’s story about Mail Online, the Internet home of Britain’s Daily Mail, is filled with fascinating stuff: The site gets most of its advertising from U.K. businesses, for instance, and it has no plans for a Stateside print edition. But perhaps most interesting is when Sebastian asks Mail Online about a story it ran based on an Ad Age poll that didn’t exist.
“The story created significant buzz — it inspired The Huffington Post to create a slideshow — despite the lack of an available Ad Age story to link back to,” Sebastian writes.
“When you publish more than 600 stories a day it’s not completely out of the realm of possibility that something like that happens,” Sean O’Neal, Mail Online’s global chief marketing officer, told Sebastian. “We’re quite proud of the overall site.”