Dallas Morning News to drop paywall Oct. 1

The Dallas Morning News

On Tuesday, The Dallas Morning News’ online content “will be accessible to everyone, free of charge,” a company press release says. It will also offer a premium service with “enhanced design and navigation, limited advertising, and access to unique subscriber benefits” to print subscribers; nonsubscribers will pay $2.99 a week, the release says.

Eric Celeste reported in August that the paper would lose its paywall.

The new site will be “radically different,” Sheryl Jean writes.

Readers of the paid site will see an image-oriented, collage display with far fewer ads (Web pages maintained by third parties also may contain ads). Eventually, more personalization and a loyalty program will be added to the site.

The free site will look just like The News’ current website with advertisements.

“The pay wall solution hasn’t worked,” Jason Dyer, the News’ chief marketing officer, told Jean. “The pay wall didn’t create a massive groundswell of [digital] subscribers.”

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  • http://www.edenintl.com/index.php Shahadat Hossain

    It is very nice to see that Dallas Morning is access free of charge from today, thanks publisher,

  • baycommuter

    It’s pretty simple. For metros, there’s more money in selling digital advertising to a large local user base than there is in selling digital subscriptions to a few thousand people who will pay for them while TV stations undercut your local readership. The NYT and WSJ are national papers and subject to different economic forces.

  • Cynthia Typaldos

    And the reason they are dropping the paywall is?