International Journalism Festival
When revenue shrank, the International Journalism Festival in Perugia, Italy, didn’t cut staff or send people on furloughs or panic or make everyone start a blog.
It just got canceled.
The festival, which would have taken place in April of next year, first began in 2007, and last year had a revenue of €400,000 ($54496 USD), most of which came from corporate sponsors, according to the site.
“All festival events for all attendees were free entry so ticket revenue was zero,” Christopher Potter, one of the festival’s founders, wrote Thursday.
Potter writes that the festival’s grown steadily since 2007, but that revenue dipped in 2012. Despite efforts to raise more money for what Potter says is Europe’s largest media event, organizers were unsuccessful, and they weren’t going to charge journalists.
“Ticketing would run the risk of a merry-go-round of journalists addressing journalists. There is no shortage of such media events around the world and we have little possibility of, or interest in, competing with them,” he wrote.
And so, alas, the festival won’t take place. But their web site and social media accounts are still going, as is their poetic perspective on the whole thing.
“The nymph Calypso kept Odysseus hostage on her island of Ogygia for seven years,” Potter writes. “For nymphs and heroes and everyone in between, maybe seven is on reflection just about the right number. Now it’s time to do something else.”