BBC Global News will produce original short videos to be carried in paid tweets starting this fall, Jeanine Poggi reports in AdAge. The videos, called “#BBCTrending,” will cover “trending news on social media that day” and go out to the followers of the @BBCWorld account.
Twitter in May announced a program called Amplify that lets partners put preroll ads in videos they share. “Twitter’s media partners in the Amplify program have typically tweeted clips from existing TV programming thus far, not original content created with the platform in mind,” Poggi writes.
Here’s a sample #BBCTrending video. It features a controversial talking goat.