Digital subscriptions up 24% at Financial Times

Pearson | Guardian | Financial Times

The Financial Times “reached its highest circulation in its 125-year history,” owner Pearson PLC’s nine-month trading report says. Circulation is up 5 percent over the same period in 2012, and digital subscriptions are up 24 percent, “to almost 387,000,” the statement says. But advertising “remains weak and short-term,” Pearson says.

The FT increased its cover price this year, The Guardian’s Roy Greenslade notes.

Earlier this month, FT Editor Lionel Barber announced a plan to “launch a single edition, global print product in the first half of 2014.” That edition would require a dramatic change in how the FT produces news, Barber wrote:

Overall, these changes will mean that much of the newspaper will be pre-planned and produced. Production journalists will publish stories to meet peak viewing times on the web rather than old print deadlines. The process will be akin to a broadcasting schedule. Where once we planned around page lay-outs, we will now adopt a news bulletin-style approach.

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