#NOTLASTPRINTISSUE: Newsweek plans return to print

The New York Times

Physically, Newsweek’s coming back. It will cost more and have fewer ads. On Tuesday, Christine Haughney reported in The New York Times that one year after printing its last edition with the above cover, the weekly newsmagazine will return to print.

Jim Impoco, Newsweek editor-in-chief, said: “It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is. We see it as a premium product, a boutique product.”

Newsweek has changed hands and identities a few times over the last few years, from merging with The Daily Beast under Tina Brown to last year’s switch online to August’s sale to IBT Media.

Mr. Impoco, who became Newsweek’s editor in September, said that the magazine’s new owner would not have to spend as much money publishing it as its predecessor. He said that IBT was negotiating with printers and distributors, and hoped that it would build its circulation to 100,000 in the first year.

In December of last year, Poynter wrote about the news magazine’s final cover, which was on par with previous covers, and why the print edition died in the first place.

Newsweek’s return to print runs counter to industry trends. On Monday, Poynter reported that New York Magazine was cutting its weekly publication down to twice a month while boosting its online presence.

When Newsweek returns to print in January or February, Haughney reports, the publication will come out weekly.

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