WSJ launches AllThingsD replacement; new Mossberg/Swisher venture is called Re/code

WSJD | Re/code

The Wall Street Journal’s new technology site has beaten Walt Mossberg and Kara Swisher’s new venture to the web by a day. The Journal’s replacement for AllThingsD, a responsively designed tech portal (plus events, of course) is called WSJD, writes Jonathan Krim, global technology editor.

Mossberg and Swisher’s old AllThingsD team, meanwhile, will begin operation at midnight under the name Re/code in partnership with NBCUniversal. The two said their goodbyes at AllThingsD on Tuesday, and Mossberg published his final tech column earlier this month after 22 years with the Journal.

The Re/code folks are already having fun with the new name, which no doubt will add to the style anxieties of media reporters in this digital age (it’s hard enough to remember whether a newspaper title includes a “The”).

https://twitter.com/Recode/status/418396271565488128

The Re/code Twitter account has about 9,000 followers as of 11 a.m. ET, while @WSJD — previously @WSJtech, which seems to have been an automated feed — has 86,000. The transfer of power seems to have been peaceful, with the AllThingsD account referring followers to Recode.net. AllThingsD.com now redirects to WSJD.

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