New York Times website redesign coming Jan. 8

The New York Times

It’s finally happening: The New York Times redesign arrives next week, the newspaper reports.

Starting today, the Times said in a press release, some readers will see a portion of the new site, which includes responsive design and a less cluttered overall look.

In October, Times employees received access to a preview, shown below:

 

Earlier, in March, the Times showed off article page prototypes. It last redesigned its website in 2006.

Leslie Kaufman of the Times notes the redesign will enable the company to publish native advertising. Publisher Arthur Sulzberger Jr. said in a December letter to the newsroom that the news organization’s foray into controversial native ads would be “fully consistent with the values of The Times and the expectations of our readers.”

Related: New York Times employees preview redesigned homepage | NYT design honcho on redesign: ‘We’re not going to do things that don’t work’

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  • Logan

    Glad to see they’re bringing native ads to mobile. I’m actually a long time reader and want to see the paper’s journalism remain of the highest quality. So, ironically, that which critics say “threatens” the paper’s integrity, is what it needs. More revenue means a better paper. And by leveraging mobile, which other brilliant companies like Twitter and Airpush are doing, the NYT should have a very successful year – a win for all of publishing, in my view.

  • JTFloore

    “The Times said it would be available to a small group of readers immediately as a test rollout.”

    ok, so how long will the “test rollout” last? when will online subscribers get it?