Well, which is it? Is Facebook more dominant than ever or is it in danger of collapsing?
A report by GlobalWebIndex indicates 83 percent of all Internet users have created Facebook accounts, The Wall Street Journal reports. Half of those users are active.
“These trends are hardly reflective of a social network that’s ‘dead and buried’ or suffering widespread desertion,” Jason Mander, who wrote the GWI report, said in a statement.
Meanwhile, Time highlights a Princeton study arguing Facebook will lose 80 percent of its users between 2015 and 2017. It likens social media adoption to the spread of infectious disease.
“Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out, and have been successfully described with epidemiological models,” write the researchers.
Facebook’s next earnings announcement is Jan. 29.