San Francisco Chronicle Managing Editor Audrey Cooper tells Rachele Kanigel about the paper’s planned “startup-style incubator designed to retrain and reinvigorate the staff and ultimately save the news organization from extinction””

“This will seem odd to anyone who doesn’t work in a newsroom but right now our workflow is set up to produce a newspaper,” Cooper said. “People come in at 10 o’clock but they’re here until seven sometimes. We need to get it so people are here to produce a website.”

Cooper envisions the team in the incubator starting at 8 a.m. sharp with a brief but efficient stand-up meeting where the staff will talk about the news of the day and what needs to get up quickly. The print newspaper will be put together after content is posted digitally.

Rachele Kanigel, PBS MediaShift

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.