Ezra Klein discusses how his yet-to-launch startup will approach news:

Klein’s theory of the news grew out of his frustration with the industry’s relentless presentism, with the fact that, because media organizations prioritize what’s new (that’s why it’s called news), an article about the latest development in Syria’s civil war would likely not mention the single most important fact necessary to understand what is happening: the historical enmity between Alawites and Sunnis. There is little allowance made for readers coming to a story late and an assumption that anyone who’s been following a story over time will remember all the relevant contextual information. …

People who think about digital journalism distinguish between what they call unchanging “stock content” and ephemeral “flow content.” Klein believes that distinction is unhelpfully stark. “We’re interested in ending the ‘versus’ there,” he says. “We believe there are rivers and lakes of content that work together.”

Benjamin Wallace, New York

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