Wall Street Journal Managing Editor Gerard Baker spoke at City University, London, Monday, and Journal social media editor Sarah Marshall took notes. Baker went through a list of things the Journal is doing that he thinks other news orgs should do, including being “genuinely independent”: “You cannot become dependent on the companies on which you are reporting,” Marshall reports he said. “We need to be mindful of journalistic ethics and standards.”
During a Q&A someone asked whether social media is “just marketing.” No, but Marshall reports Baker said, “We generally avoid reporters breaking news on Twitter. We generally break to paying subscribers.”
Last November CNBC found that only about 16 percent of Twitter users frequently use the service to get breaking news. But 44 percent use it for breaking news at least some of the time.
James daSilva points out that the Journal recently broke really big news on Twitter:
Breaking: Actor Philip Seymour Hoffman found dead in Manhattan apartment. http://t.co/tYCeELTJqc
— Wall Street Journal (@WSJ) February 2, 2014