Poynter, Scripps announce tailored training partnership

The Poynter Institute and the E.W. Scripps Co. today announced a long-term agreement that will provide customized training for staff members in the Scripps newspaper division.

“As a longtime participant in Poynter programs, I can say with confidence that its team represents the gold standard in providing continuing education for journalists,” said Mizell Stewart III, vice president/content for the Scripps newspaper division. “Investment in learning and staff development are critical as our newsrooms transform into multi-platform local news organizations. Scripps is pleased to expand its relationship with Poynter as a key partner in building our capacity to provide readers with quality local storytelling on smartphone, tablet, web and print platforms.”

The Scripps training will include in-person workshops, online seminars and webinars led by Poynter’s faculty and industry experts. Employees can earn certificates in programs targeting specific gaps in skills.

“The E.W. Scripps Co. is one of the most respected brands in American journalism, and it has been for more than a century. So we’re honored that Scripps has entrusted The Poynter Institute with helping its journalists learn and thrive in this era of digital journalism,” said Tim Franklin, Poynter president. “I applaud Scripps for making a significant investment in its people and its future through this training partnership with Poynter.”

Poynter will create a Scripps-branded area on News University, the institute’s e-learning site. Many of the Scripps e-learning programs will be hosted on NewsU and its technology will be available to assess the value of the training.

“The media industry is being transformed before our eyes, and training for journalists has never been more important than it is today,” said Franklin. “Scripps recognizes that, and we worked with the company to tailor a training program that meets its strategic goals. This represents yet another example of how Poynter can help media companies and their journalists succeed through efficient and cost-effective training programs.”

In February, Poynter and the McClatchy Co. announced an expansion of a custom training program begun last year. The expanded training includes classes for McClatchy employees in video, database reporting and other aspects of digital publishing.

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