Upworthy releases ‘attention minutes’ code; Sports Illustrated to relaunch website

Here’s our roundup of the top digital and social media stories you should know about (and from Andrew Beaujon, 10 media stories to start your day):

Upworthy has released sample code for its “attention minutes” system of measuring engagement. “We actually use attention minutes as a core company goal,” Ed Urgola, Upworthy’s head of marketing, tells Fiona Lowenstein at CJR.

This week, Sports Illustrated becomes the latest Time Inc. magazine to undergo a website refreshing to be more mobile- and video-friendly, Emma Bazilian writes in Adweek. Poynter covered the redesigns of Time and Fortune and Money earlier this year.

Online news and politics videos are watched to the end 43 percent of the time, according to a Coull analysis of 12 million video plays. “The US and South Africa lead the way, with almost half of all online videos watched all the way through.”

Here’s how Twitter lit up around the world during the U.S.-Portugal World Cup match on Sunday:

“Anyone who doesn’t love Twitter is an idiot,” says Dan Snow (who still uses a BlackBerry) in a Guardian Q&A with Michael Hogan.

Does social media have an influence on your purchasing decisions? Most respondents to a Gallup poll said it doesn’t, Jeff Elder reports in the Wall Street Journal.

Circa will err on the side of not publishing the names of mass killers whenever possible, Evan Buxbaum wrote in a Medium post Friday. Poynter’s Al Tompkins and Roy Peter Clark recently advocated for doing the opposite.


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