Survey: Readers feel deceived by branded content

Here’s our roundup of the top digital and social media stories you should know about (and from Andrew Beaujon, 10 media stories to start your day, and from Kristen Hare, a world roundup):

At Nieman Lab, Alberto Cairo takes data journalism sites Vox and FiveThirtyEight to task for “worrying cracks that may undermine their own core principles.”

— Two-thirds of respondents to a survey by Contently “said they felt deceived when they realized an article or video was sponsored by a brand,” Erin Griffith writes at Fortune. And most readers don’t even understand what “sponsored content” means.

— Speaking of branded content and native ads, Upworthy claims many of its branded posts outperform editorial posts. Ben Young, CEO of Nudge, tells Digiday’s Ricardo Bilton that it makes sense that native ads “you’ve been working on for two weeks” would perform better than daily content.

— Between January 1 and June 30, Marc Andreessen tweeted 21,783 times, “more than any of Twitter’s founders have posted since its creation, and an average of five tweets per hour, every hour.” Dan Frommer breaks down that craziness at Quartz.

Glenn Greenwald’s not happy about how moderators of Reddit’s world news section are filtering out stories from The Intercept because they consider it “opinion” content. “Reddit is practicing censorship, pure and simple,” he said in an AMA.


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