World Cup was most talked-about sporting event in Facebook history

Here’s our roundup of the top digital and social media stories you should know about (and from Andrew Beaujon, 10 media stories to start your day):

— At journalism.co.uk, Abigail Edge rounds up seven tips from Google’s Dan Russell on how to use search more effectively in your newsgathering — including how to use Google Trends, and when it makes sense to search by color.

— AllFacebook’s David Cohen reports that “350 million Facebook users generated 3 billion interactions” during the 2014 FIFA World Cup, “making it the most-talked-about sporting event in the social network’s history.”

— Nieman Lab’s Joseph Lichterman explains how some news organizations “are stashing staff around the world to keep content fresh.” The rise of mobile means “readers are demanding news content earlier and earlier, and that doesn’t line up with how most newsroom schedules have traditionally been structured.”

— The decline in PC shipments has slowed, and so has the rise in tablet shipments. “The world got enamored with smartphones and tablets,” Michael Dell tells USA Today in a story by Jon Swartz and Adam Ganucheau. “But what’s interesting is those devices don’t do everything that needs to be done.”

— Via Jason Abbruzzese at Mashable: “PlayBuzz, an Israeli knockoff of viral media giant BuzzFeed, has become one of the most popular media publishers on Facebook.”

— “Digital tools enhance journalism,” writes Alex Halperin at Fast Company, “but reporters’ jobs may depend more on whether their companies can align themselves with how readers and advertisers use the Internet.”


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