Prof says NYT, WSJ should recruit subscribers to buy stock

JournalismProfessor.com
Chris Daly says the New York Times and Wall Street Journal should take a cue from public broadcasting and launch a “pledge drive” the likes of which no one has ever seen. “Instead of just sending money, the subscribers could be enlisted to buy stock,” writes the Boston University journalism prof. “Could it work? Some back-of-the-envelope calculations suggest it could.”

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