SF Chronicle on its 25.8% circulation drop: Our strategy is paying off

San Francisco Chronicle | SF Business Times
Publisher Frank Vega says the circulation plunge is an expected result of moving away from a business model that depends mainly on advertising and instead relies on readers for a greater share of revenue. Vega says the Chronicle is now turning a profit some weeks after years of significant financial losses. || Chronicle president: Looking at print circulation numbers in isolation is “sort of a myopic way to look at the business.”
> Newspapers’ shrinking circulation isn’t all bad

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