Daily Mail wins the award for worst Etta James obit headline

by Craig Silverman Published Jan. 20, 2012 8:44 pm Updated Jan. 22, 2012 12:44 pm

The Daily Mail did a poor job of phrasing the headline for its Etta James obit:

The screen grab comes via this post on WebProNews. Thanks to @markjohnh for alerting me to it.

Here’s the newer version currently on the Mail’s site:

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To avoid doing duplicate research that you have already done, have you looked in the newspaper archives of papers in Illinois during that time period, I found one for My GG-GF in an Chicago paper when he lived in a small town southwest of Chicago.
http://www.facebook.com/profile.php?id=504633504 Dan Mitchell

Is this subtle irony? If so, it’s too subtle.
Anonymous

What a difference quotation marks make!
http://twitter.com/GJMcGinn George McGinn

For the Netflix Web site, sounds like someone who does not speak English very well wrote that one. These horrible writers who call themselves professionals make it more difficult for us journalists to be taken serious when writing online. Our stories are usually put next to one of these, and I cringe every time that happens.