Tips on managing a website, from measuring traffic to understanding new platforms for news and information.

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Case Study: Gannett’s monumental task — A content management system for all

(This case study, the fifth in an occasional series, was underwritten by a grant from the Stibo-Foundation.) Note: CCI Europe is a subsidiary of Stibo, whose foundation made a grant for this series. The funder had no editorial input on the study.

In 2011, Gannett Co. owned more than a hundred newspapers and television stations – each with its own website. To publish its online material, the company was supporting about a half dozen content management systems.

Journalists in most of the company’s broadcast newsrooms wrote and published their digital stories through a homegrown CMS called Newsmaker, while almost all of Gannett’s newspaper websites were powered with Saxotech. But the Arizona Republic had its own system known as Enigma, and the Des Moines Register posted some of its content through WordPress.… Read more

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Wednesday, July 02, 2014

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As mobile ad revenue continues to soar, newspapers still struggle to catch the wave

There was a double dose of good news in eMarketer’s mid-year ad forecast released today. Ad spending will grow more than 5 percent in 2014 for the first time in 10 years. And the mobile ad boom shows no sign of plateauing with 83 percent growth over 2013 expected.

Digital giants like Facebook and Google continue to dominate the category (together more than 50 percent), while newspapers and magazine struggle to offer competitive ad buys on their mobile products.

The Newspaper Association of America’s revenue report for 2013, released in April, found that mobile advertising had grown 77 percent for the year but still accounted for less than 1 percent of total revenue.  By contrast, as Facebook reported its first quarter earnings the same month, it said mobile had grown to 59 percent of its total ad revenue.… Read more

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Tuesday, June 24, 2014

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Advance digital makeover of its newspapers — five years in and no turning back

It seems like only yesterday, but we are closing in on five years since Advance Publications shook up the newspaper business by stopping daily publication of the Ann Arbor News, dissolving the company and reincorporating as a web-dominant enterprise.

I was reminded to take a look back at the relentless, if controversial, strategy when Advance Local president Randy Siegel released one of his regular six-month progress reports to senior executives Friday and e-mailed me a copy.  (The full text follows at the end of this post).

In the manner of such communiques at Advance and other newspaper chains, the report was upbeat, noting big increases in web traffic and digital ad sales, spiced with mentions of journalism of note and editorial prizes.

As measured by comScore, Advance’s 31 properties were up 43 percent in visits year-to-year in April and 37 percent in May, Siegel wrote, and collectively comScore ranks the sites ninth among general news sites nationally.… Read more

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Monday, June 16, 2014

Upworthy

Top 8 Secrets of How to Write an Upworthy Headline

The best thing I’ve read about the story sharing network Upworthy was written by Katy Waldman for Slate and was republished in my local newspaper, the Tampa Bay Times. I had been alerted earlier by colleagues to a now famous trademark of Upworthy’s approach to information sharing: its three-line headline style.

That style…

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…has been praised for being irresistibly attractive and attacked for being cynically exploitative. For the moment, I don’t have a dog in that fight.

My angle is on the writing front. I spent some time on Upworthy and paid special attention to the headlines to determine not just what the writers were trying to do, but how they were trying to do it.… Read more

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Wednesday, June 04, 2014

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Doubling down on the Triple Crown, A publication’s gamble on Belmont pays off

BloodHorse.com staff started planning for the 2014 Kentucky Derby, Preakness Stakes and Belmont Stakes in January. Now, with California Chrome in position for a Triple Crown win, their work has paid off. The 12-person editorial staff has produced a remarkable online interactive website. The story behind this project is both instructive and inspiring. 

Bloodhorse.com is the online site of The Blood-Horse Magazine, which started in 1916 as an authoritative newsletter to the racehorse world. The staff produces a weekly 65-page print magazine and updates its website around the clock. While the Daily Racing Form and The Thoroughbred Daily News speak the language of handicappers, Bloodhorse is more focused on the business of racing, training, breeding and sales.

“At the end of last year we looked at some of the big impressive projects that SBNation, The New York Times and others were doing,” Eric Mitchell, the Editor-in-Chief of The Blood-Horse told me.
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Wednesday, Apr. 30, 2014

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How to make the most of sharing images on Facebook and Twitter

Twitter introduced inline image previews last October amid cries that the platform was becoming too much like Facebook. But the change had big implications for news organizations looking to increase engagement and get more readers to share their content.

Tweets with images get a 35 percent bump in retweets, on average, for verified accounts, according to Twitter. Another study indicates images uploaded directly to Twitter — and receiving a pic.twitter.com url — see 94 percent more engagement than other photo links do. That’s likely because Twitter allows inline image previews for those images, but not for other services like Instagram.

And it’s surely no coincidence that the two most-retweeted tweets ever have included photos:

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Twitter IPO

Who owns your Twitter followers?

This is the latest in a series of articles by The Poynter Institute and the Reporters Committee for Freedom of the Press on legal issues affecting journalists. Poynter’s Ellyn Angelotti is an attorney and teaches social media issues.

Social media regularly blurs lines when it comes to journalists’ personal and professional lives. We often post pictures of our pets and children alongside posts related to our work. One unintended consequence is this can create ambiguity about who ultimately owns your Twitter account.

Organizations and brands seek employees who can effectively build an audience using social media. However, once an employee builds a healthy community of followers and then leaves the organization, who do the followers belong to?

Some instances are clearer than others.

Journalists who create an account associated with a beat and then exit the organization often leave their account and start a new one.… Read more

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Friday, Apr. 25, 2014

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How to get your news site banned from Reddit

I’ve called Facebook a capricious despot when it comes to how its mystery algorithm dishes out prime News Feed real estate. Figuring out how it favors certain types of content over others can have a major positive impact on your site’s traffic. For better or worse, news organizations are dependent on Facebook for an ever larger share of visitors.

But Reddit might be even more confusing to news organizations. It’s a place where successful posts can expose your content to an international audience of millions and lead to big traffic spikes — but also where human moderators can cut you off for bad behavior or suddenly decide your domain is no longer a good fit for the site’s primary news section.

The Atlantic has experienced both forms of banishment, barred for a time in 2012 due to overzealous link sharing by its then-social media editor.… Read more

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Tuesday, Apr. 15, 2014

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Hyperlinking could help journalists in defamation lawsuits

This is the second in a series of articles by the Reporters Committee for Freedom of the Press on legal issues that can affect journalists. It is written by Cindy Gierhart, Ethics & Excellence in Journalism Foundation Legal Fellow at the RCFP.

Media scholars have noted for years that news outlets lag significantly behind blogs in their use of hyperlinks. But recent court cases suggest that news media may want to increase their use of hyperlinks as a way of defending against defamation lawsuits.

Let’s take a look at a couple of scenarios where hyperlinks have helped media defendants.

Scenario #1: Facts supporting an opinion

Suppose a blogger writes, “I think the mayor is a thief.” Even though it begins with “I think” and sounds like an opinion, it is followed by an assertion of fact.… Read more

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Tuesday, Apr. 08, 2014

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Right workflow tools can reduce pain points in news organizations

 

That tweet from Alexis Madrigal, a senior editor at The Atlantic, touches on an important topic in the news industry, but one we rarely discuss. Workflow.

In the world of journalism, production workflow and process is not glorified. Nor should it be. But it should be respected. For all the talk about business models to save journalism, we talk very little about the tools that allow us to get the job done, let alone which ones are more efficient. But a profitable journalism industry is an efficient one. If you’ve ever pulled out your hair trading Word documents with track changes, then you know the saving grace of a good workflow.… Read more

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