Social Media: News about social media that matters to journalism. Written by Jeff Sonderman. Suggest a story.

Shown are the main offices of the San Francisco Chronicle newspaper in San Francisco, Friday, March 13, 2009.(AP Photo/Eric Risberg)

S.F. Chronicle social ‘boot camp’ changing culture, practices

The 148-year-old San Francisco Chronicle has invested in an off-site incubator for its journalists to learn about and experiment with a variety of digital tools, including social media. PBS Media Shift explored goals of the “boot camp” in January.… Read more


Monday, Feb. 17, 2014

Facebook like icon keyboard

Mental Floss a big winner after Facebook’s mysterious ‘high quality’ algorithm change

When Facebook announced in December that it was altering its News Feed algorithm to focus on “high quality content,” speculation centered on which sites might be in danger of excommunication as Facebook took aim at the viral bubble.

Was … Read more

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Tuesday, Feb. 04, 2014

Screen Shot 2014-02-04 at 9.03.39 AM

3 ways Facebook’s Paper app outperforms other news aggregators (and 3 ways it doesn’t)

Paper, the first app from Facebook’s Creative Labs available now for iPhones, could challenge Flipboard, Zite and Feedly in the business of aggregating news on mobile devices. Not only does it beautify your Facebook newsfeed, but it also … Read more


Wednesday, Jan. 15, 2014


3 lessons from BuzzFeed’s Twitter swarm during the Golden Globes

BuzzFeed wants to own the Twitter conversation when events of national interest take place, and Sunday’s airing of the Golden Globes gave the social news site another chance to hone its craft.

I spoke with BuzzFeed social masters Mike HayesRead more

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Tuesday, Dec. 17, 2013


Viral strategy behind WaPo’s Know More blog won’t blow your mind; read this anyway

A two-month-old viral blog by The Washington Post (y’know, the venerable 136-year-old newspaper and venerable 17-year-old website) seems to have tapped into the shareable content trend of the moment.

And even if viral content’s a bubble bound to burst — … Read more


Monday, Nov. 25, 2013

Twitter, Time team up for ‘person of the year’

Time | Twitter

Seven years after bizarrely naming you its person of the year for your ability to, I dunno, tweet and stuff, Time wants you to help with its selection this year. And it has formally enlisted Twitter as … Read more


Wednesday, Nov. 13, 2013


Twitter’s custom timelines won’t kill Storify but could become robust filters

Twitter announced Tuesday a “custom timelines” feature that seems to mimic many of Storify’s functions. But is it a Storify killer?

All Tweetdeck users will soon be able to drop individual tweets into a “custom timelines” column with a name … Read more

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Friday, Nov. 01, 2013

Globe and Mail falls for hoax tweet, falsely reports ex-NSA chief’s death

A fake tweet by a Twitter account resembling that of the popular site Breaking News led at least one news organization, the Globe and Mail, to falsely report the death of ex-NSA chief Michael Hayden at today’s shooting at Los Read more

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Tuesday, Oct. 29, 2013

Twitter image preview can be either interesting or maddening.

Twitter image preview either interesting or maddening

Remember when Twitter was just a 140-character microblogging platform?

The service today added in-line images and videos to timelines accessed via and Twitter’s mobile apps. Depending on how many accounts you follow, this new ability to view image previews … Read more


Thursday, Oct. 17, 2013

John Boehner

News orgs could have done a better job tweeting shutdown news

Every editor should know how a bill becomes a law — but no editor should assume every reader does. That’s why some of the breaking news tweets before and during the government shutdown were incomplete and potentially misleading.

I made … Read more