Largest news aggregators among sites that attract more women, young adults

In a new study published today, the Pew Research Center’s Project for Excellence in Journalism reported that eight of the country’s 25 largest news sites attract more women than men.

Female readers outweigh male readers on the following sites: The Huffington Post, AOL News, Topix, Examiner.com, Yahoo News, Msnbc.com, ABC News and Bing News. About 56 percent of Topix’s readers are female — the highest percentage of all the top news sites.

Here’s a chart that shows the breakdown:

Site % Women % Men
Topix 56.2 43.8
Aol News 54.41 45.59
Examiner.com 54.19 45.81
Bing News 53.42 46.58
Yahoo 51.55 48.45
MSNBC 51.5 48.5
ABC News 51.25 48.75
HuffPo 50.32 49.68
CBS News 49.93 50.07
CNN 49.28 50.72
Daily News 46.25 53.75
MailOnline 46.13 53.87
Fox News 45.92 54.08
NY Times 45.86 54.14
USA Today 45.38 54.62
Google News 45.26 54.74
LA Times 44.56 55.44
Chicago Tribune 44.37 55.63
NY Post 43.87 56.13
BBC 42.13 57.87
Washington Post 41.93 58.07
Boston 41.76 58.24
SF Gate 40.18 59.82
Wall Street Journal 39.1 60.9
Reuters 36.3 63.7
Source: Pew Center’s Project for Excellence in Journalism

Younger readers outweigh older readers on the following sites: Examiner.com, Huffington Post, BBC, Google News and Topix. About 32 percent of Examiner.com’s readers are 18 to 34 years old — the highest percentage of all the top news sites.

Here’s a chart that shows the breakdown:

Website % of 18-34-year-olds
Examiner.com 32.29
HuffingtonPost 30.01
BBC 29.61
Google News 28.98
Topix 28.2
CNN.com 27.79
NY Daily News 27.3
Yahoo News 26.31
Boston.com 26.22
Nytimes.com 25.9
Latimes.com 25.86
Reuters.com 25.73
USAToday.com 25.49
MSNBC.com 25.41
Mailonline (the daily mail website) 25.27
Chicago Tribune 24.56
WSJ.com 24.42
Washingtonpost 24.31
Nypost.com 23.73
AOL News 23.28
SFGate.com 22.74
ABC News 22.12
CBSNews 21.51
Foxnews.com 20.68
Bing News 20.25
Source: Pew Center’s Project for Excellence in Journalism

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  • http://www.comunitee.com Don Daszkowski

    Very informative article.