RSS as an Advertising Vehicle

RSS has come up here lately as a means to deliver content to subscribers more efficiently than via e-mail (because of the amount of spam in users’ inboxes, and because ethical e-mail is getting snared by spam filters). Rafat Ali, publisher of, “after much thought” has developed an RSS version of his daily newsletter, which will be pushed out through this feed once a day. He explains why: “As a publisher, I need to think more and more about e-mail glut and spam filters, and develop alternative delivery channels.”

In an interesting twist, Ali has included in his RSS feed a couple of banners and text ads — for which he report that’s he’s already taking some flak. But “for the media companies to ever become serious about this delivery vehicle (RSS), the revenue model has to be figured out, much like everything else,” Ali says.

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