Want $250 off an iPad? Subscribe to your local (digital) newspaper

Poynter Online
Bill Mitchell does some math and sees how newspapers could subsidize purchases of iPads for long-term subscribers and perhaps even save money in the process. Newspapers spend a lot of money printing and delivering those papers and keeping subscribers. Put some of that money into a $250 coupon for an iPad, sign people up for two-year contracts, and shazam! Use those presses to print money! OK, not quite. But Mitchell argues papers would start to shift people to a new platform.

We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK). Please read our guidelines here before commenting.