New York Times’ Bits Blog
Foursquare, the location-based social media application, has announced another major media deal, this time partnering with The New York Times to provide an interactive experience for readers attending the Winter Olympics this month. The Times will provide recommendations for restaurants, attractions, shopping and nightlife in the Vancouver area. Foursquare users who “check in” using their mobile devices at the recommended locations will receive a special New York Times Olympics “badge” that is displayed on their Foursquare profile. “Going forward,” said the Times’ Stacy Green, “we are looking into other ways we can work with Foursquare in New York and other markets to integrate our strong travel and entertainment content.” In recent weeks the company has announced similar partnerships with Bravo, Zagat, Canada’s Metro newspaper and Warner Bros.
> Beyond The Badge: Big Media Brands Strike Foursquare Deals (Advertising Age)