Report: New York Times staffers disagree about who controls iPad strategy

A Silicon Valley-based gossip blog is reporting some internal — but unattributed — grumblings from The New York Times as the paper works to develop its content offerings for the new iPad. The rumor, as described by Valleywag, has print and digital staffers facing off as to who will control the marketing and pricing strategies for subscription content delivered on Apple’s new tablet. “You have print circulation, which thinks it should control the iPad since it’s just another way to distribute the paper. They’d like to charge $20 to $30 per month for the Times‘ forthcoming iPad app … Why so much? Because they’re said to be afraid people will cancel the print paper if they can get the same thing on their iPad … On the other side, you have the Times‘ digital operation, which is pushing to charge $10 per month for the iPad edition and is said to be up in arms over print circulation’s pricing.”
>What should news apps on the iPad look like? (Nieman Lab)

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